Sustainability 5 min read
Measuring your visitors’ mobility without tracking them
Sustainability reports ask for figures on how your audience travels. Here is what you can measure without cookies or personal data.
A sustainability report, a review for your partners, a file for the municipality: you are asked for more and more figures on how your audience travels. Exit surveys take time and only reach part of your visitors.
What comovia measures
Comovia counts how often the button is opened and a journey is searched, per venue and per page of your website. It also keeps the departure town, which shows where your audience comes from.
What it does not measure
No cookies, no exact address, no profiles. Comovia does not know either whether a visitor actually took the train: it measures interest in public transport, not the journeys made.
What you can do with it
Follow a trend, compare two seasons, spot the towns your audience sets off from and adapt your communication. The figures export to your spreadsheet for your reports. See the statistics in detail.
